The best way to out smart the competition is by having a better idea. However how you express them is almost as important.
Many a brilliant idea has been cut off at the knees by a clunky headline or ineffective copy.
Your words need to sing and dance or sometimes simply get out of the way of that great idea.
So what do you need to find those great ideas executed with deftness?
You need an arbitrator of words.
You need a copywriter.
Me? You guessed it, I’m a copywriter. A damn good copywriter and I’ve been coming up with and executing killer ideas for over 15 years.
So when you need an idea that will wipe out the competition, call me, George Curi, copywriter.
Agencies and companies I’ve worked for:
TBWA Chiat Day New York & London
DDB New York, Chicago
BMP DDB London, Paris
Leo Burnett London, Chicago
J Walter Thompson Worldwide
Ogilvy & Mather
Fallon Worldwide Minneapolis, London
22 Squared Los Angeles
White & Partners
Abbott Mead Vickers, London
Dailey & Associates, Los Angeles
Accounts I’ve worked on:
Vivendi Universal Games
Sony Playstation 2
Norwegian Cruise Line
Royal Caribbean Cruise Lines
Van Kampen Investments
Black & Decker
Shoes for Crews